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Website Content Writing 101: The Ultimate Guide To Content Writing
What makes up a great web content? Is it the usage of words, layout, or title?
I’ve been a website content writer for quite some time now, and I can tell what makes up a great web content.
Would you like to know? Be patient, I’m going to explain everything you need to know about web content writing in this post.
Before I move on with the main subject of this post, I’ll like to clarify the this:
I’ve read articles on different blogs and one thing I’ve observed about some of these blogs is that they don’t pay much attention to their contents.
If you’re an online entrepreneur, you must learn to make quality content your priority.
Things are changing unlike before and people are not interested in the layout or design of your blog; but they’re interested in your contents and if they can’t find any useful information to act on after reading your blog, then be sure they’d never visit again.
Writing an effective and informative website content is not something that should be done in a rush; it requires, careful planning.
Without wasting much time, here’s the ultimate guide you need, to write an effective web content that will not only grow your sales, but also boost your traffic.
1. Tell a story
I get pissed off when I come across blogs that contain technical Jargons.
You don’t need to impress your audience. They’re not interested in your academic proficiencies; they don’t even want to know if or not, you passed out of college with a masters in Creative writing; they’re just interested in WIIFT (What in it for them).
As a website content writer, I’ve noticed that people tend to read contents that’s interesting and backed with a lot of information’s.
Don’t provide fluffy or dry information. Put yourself in your client’s shoes and try to write as if you were trying to convince yourself to buy your own product or service. Use humor here and there.
Write as if you were talking to your Mum. Make your content likeable and don’t forget not to over-use your words.
Hint: When I first started out online as a blogger, I contributed guest posts to some top blogs in my niche and noticed that readers hardly make comments.
I became worried about this and went through all my guest posts. I found out that I’d been using technical jargons and I decided to change my writing style.
The next time I sent my guest post to that particular blog, it received 100 comments and over 149 Facebook likes. So you see, interesting web contents pays off!
2. Write about things you know
Don’t ever think of writing without making your research first. Get familiar with the topic.
Don’t be in a rush, make your research first so that passing across the information will be easy.
Hint: If you try to cover your topic in an unconvincing or professional way, people will not read it and you may even lose a ton of readers.
3. Turn on the lights in your first paragraph
If your first paragraph is dull and boring, the reader would be forced to pass on your content.
Give them the right information from the start. Don’t tell stories that never existed; don’t try to sell or convince people; give them what they want and make it straight to the point!
Hint: Allow your visitors to make their decisions. Give them the freedom to get the information they need and if they want more, provide it.
4. Be organized– structure your text
I came across a blog post online (I don’t remember where exactly), and I was disappointed with the formatting of the post.
It wasn’t that the article is not good; in fact, it had one of the best headlines I’ve ever seen in my life but the formatting was poor.
The same goes to you: it doesn’t matter how great your web content is, if it’s not properly formatted, your audience will not read it. Make bold headings, bullet lists, and short paragraphs.
Spend time to organize your thoughts. Divide your article into paragraphs and sub-headings so it’ll be easy to digest.
Hint: Don’t just attack your article at once, include the above features and try writing one paragraph at a time.
5. Proof-read your content
Spend time spell-checking your content. Don’t chase away potential clients with your spellings.
Spend quality time proofreading and if you think you’re not good at editing, hire an editor.
6. Remove ‘those’ banners—It makes you look like a Duck
Sorry about that, I was just joking. I just finished drinking a bottle of Beer and I’m heavily charged up.
Now, back to what I was saying:
Avoid banners–banners are distractions. It will take away your customers and you may lose a ton of sales.
I’m not saying you shouldn’t place any banner on your blog but, do it wisely. Don’t just fluff your web page with banners, one to two banners is ideal.
7. Let your headline tell the reader what your content is about
The headline or title of your content should be descriptive. It must tell the reader what it’s about. It doesn’t matter how you tweak it, ensure it tells the reader what your content entails. Don’t hype your titles.
Hint: From experience, titles with numbers tend to do well. If your content title is ” How to Become a Freelance Website Content Writer” , then readers would know what to expect.
Quality content without promotion is dead. One of the first things you must do after publishing your content is to promote through social networking sites
Hint: You may not know how effective guest blogging is, but guest blogging alone have placed me on the search engine for highly competitive keywords.
Don’t stop after writing; market your posts with quality guest posts, and share it on top social networks.
I know this seems like a lot of hard work, but do it. If you don’t have the time, then hire a professional guest blogger.
Six must-have qualities a web content
It should enhance or boost the company’s image
It must be professionally written and clearly formatted
It must be clear and concise.
It must educate the company’s potential clients about their product or services
It must help expand the company’s markets
It must be written in such a way that it’ll drive traffic
Things to keep in mind when writing a web content
Know who your target audience is before writing
Use professional images to enhance your web content
Avoid sales pitch—readers don’t like it.
The web content should be easy to print
You’re not writing a science textbook, 500 to 800 words is okay. Make it clear and concise
Use numbers in your content
Update your content regularly
Check your grammar and spelling.
Don’ try to over-optimize. Be on point! Let your web content deliver a particular message at a time. Let each of your web content focus on a single topic.
Spend quality time writing your web content so it’ll stand the test of time. If you don’t have the time then consider hiring a website content writer
Ensure your image is sized properly
Spend more time researching. Back up your content with data and facts (make it very informative).
Don’t be a talkative like me. Don’t use intro-words. Be rude in a polite way. Go straight to the point.
Link to other related sites– it’ll boost your search engine rankings
Be creative. Don’t write for the sake of writing– let there be purpose for writing.
Write down what you want to achieve with the content and take steps to meet your goals.
Back up your content with professional pictures—pictures that stand the test of time.
Huh! You suck. Don’t use a pix of a man kissing a woman in a content that talks about guest blogging. You’ll chase off readers that way. Ensure your photo is relevant to the content
I’m afraid I have to stop here for today, but I hope I’ve been able to answer the questions you have about web content writing.
P.S If you need a website content writer to write quality web contents, market your posts, and build quality back-links to your blog pages, get in touch with me. I’ll be glad to help!
Do me a favor.
Were you inspired reading this article? Any suggestions?
Let me know what you think in the comment section and don’t forget to share it with your friends….
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