Email Guide: How Do I Write an Effective Email Follow-Up Message? ( Here’s how!)

Published February 5, 2013 | By Daniel Adetunji

Effective Email Follow Up Message for Beginners

Hush…

I’m about to reveal a secret that’ll triple your email CTR (click through rate).

How do you convince someone to purchase your product or service?

How do you convince a prospect to buy a product that’s actually worth 10$ product–$400.

Yes. You read that right and I didn’t just say that to brag–I mean it.

Before I continue, I’ll like to share some vital things with you:

If you’re not yet building a list, I’m very sorry for you because, the growth or future of your online business is in your list. I’ll also like to clear the saying that ‘’the money is in the list’’.

If anyone tells, you that the money is in the list (slap him/her). That saying is a lie from hell!

It’s a big lie from the devil. The fact that you have over a thousand people on your email list doesn’t mean you’ll make money. In fact, I know of someone who has over 15,000 prospects on his list but hardly makes $2,000 (How sad).

The money is not in the list– the money is in the relationship. You need to cultivate a strong relationship with your prospects so you can gain their trust. Don’t let money be your main drive for building a list; build a list because you want give people’s lives a meaning.

Now back to the main subject of this post: How do you write an effective follow up message? Don’t worry, you’d find out soon…

1. Don’t Hug, Give ‘Them’ A Kiss

Yeah. Pull the reader in. Make them go ”Wow! I can’t wait to buy this product”.

Convince the reader that your message is worth reading. Pull them from the first line. Say something simple, and at the same time ridiculous. Say something that appeals to the reader’s emotional side.

Hint: I was reading an email earlier this week, and the email subject line almost made me pour away my food. Here’s an example of an attention grabbing email subject line:

” My Mum thought I was crazy when I started an online business, but now she’s very proud of me”

”This guy made almost $40,000 overnight”!

Did you see the above headlines? Tweak, and feel free to use them

Pro tip: Be honest with your headline. Don’t deceive your prospects. If your email headline says, ” I made 20,000 dollars within a week”, let the body of your email reflect it.

2. Let Your Prospect know What’s In it For Them (WIIFT)

Yeah…

Make this section detailed, short, and at the same time, ‘’Rich’’.

Let the prospect know what your product or service will do for them. Let them know the details of your product. Let the prospect know what they’ll get by buying your product.

Pro tip: Don’t ignore this aspect–It’s very important.

3. Tell them: Buy now, or fuck off! (Did I just say that? sorry)

Now, that you’ve come this far, tell the reader to make a purchase. Seal the deal by telling them to buy your product. I know this may sound too fast and unprofessional but it’s very necessary. Alternatively, do you want to build a business that doesn’t generate profits? Common! Tell me.

Don’t be afraid to introduce your product or service, you’ll always get people that’ll buy from you.

Pro tip: Don’t be pushy–don’t use verb tenses– use the opposite (imperatives)

Here’s an example:

‘’Click here to order my professional web content writing services today!”

Keep this in mind before sending your email messages:

Let the reader Know Who You Are…

With more and more email messages sent around the internet today, people are more careful opening their emails. To increase the chances of getting your emails read; start and end your email messages the same way.

Don’t say one thing today and a different thing tomorrow. Make the prospect recognize your email, why he’s getting your email, and when next to expect your email.

Pro tip: Don’t forget to end your message with your contact information. Also remember, to give your prospects an opportunity to subscribe or unsubscribe (this will boost your credibility).

For example:

This message was sent to Daniel Adetunji at danieladetunji@gmail.com. On January 13, you requested information about my ‘’web content writing service”. For questions: Call me at +2348101900612” or CLICK HERE to unsubscribe.

Use Effective Call Outs

If the email is addressed to a group of prospects, don’t address them by saying ” hey friends”, use their names.

Pro tip: address them specifically!

4. Give them An opportunity to Ask Questions and Feedbacks About Your Product or Service

This is very important: if prospects buy your product, give them an opportunity to ask questions. In fact, send a broadcast email asking them to send you feedbacks about your product or service.

Take away!

Do have any ‘’trick’’ you use to write effective follow-up email messages?

Share with us in the comments section. Let me know what you think.